2021 Sephora Fall VIB Sale Guide

Okay friends…

Gird. Your. Loins. This one’s gonna be a doozy!

The Fall Sephora VIB Sale is quintessentially one of the most anticipated of the holiday sales for us makeup artists and beauty enthusiasts. As someone who frequents the aisles of my local Sephora, I’ve taken it upon myself to compile a very, very comprehensive guide to all of my favorite products that I’ve either used in the past, currently use (personally or in my kit), or sneakily have had my eye on.

If you’re a makeup artist, now is a great time to stock up on your kit-favorites. If you’re someone that’s getting married, or just someone who wears makeup or doesn’t know where to start: this is a great time to get some pro advice and save some cash on your makeup and skincare routine. There’s stuff for makeup artists, stuff for brides and couples, and it’s all organized to the heavens.

Alright, so: How does one qualify for the sale?

The first thing you want to do is ensure you’re signed up to be a Sephora Beauty Insider. If you’re not a Sephora Beauty Insider just yet - you can click here to join for free, which will start you out at the “Insider” level. Based on the amount of money you spend each year, you are considered an “INSIDER”, “VIB”, or “ROUGE” Member. Before you start shopping, make sure you’re logged in to your Sephora account BEFORE you start shopping so you can get your correct discount!

Discounts on merchandise are as follows:

INSIDER: Starting 11/11, you get 10% Off with code “YAYHOLIDAY”

VIB: Starting 11/9 you get 15% Off with code “YAYHOLIDAY”

ROUGE: Starting 11/5 you get 20% Off with code “YAYHOLIDAY”

Use code FREESHIP for free shipping

Also: Sephora Collection products are an automatic 30% off with no code needed.

I’ve made it easy for ya and have created categorized shopping lists so you can easily navigate through the products I love. In full transparency - these are commissionable affiliate links and I do earn a small commission when items are purchased. By supporting me and purchasing your products through the links provided, you allow me to continue to create amazing content like this for you all. So, thanks so much for your support!

(Side note: If you don’t want to read through all of this, you can go directly to my SEPHORA ShopList Storefront and view all of my faves there!

Okay. Let’s get to the good stuff!


I personally use Armani Luminous Silk foundation and Charlotte Tilbury Light Wonder, which are both light and dewy. If you like something more full coverage, I love the Charlotte Tilbury Airbrush Foundation or the It Cosmetics CC Cream. This isn’t technically a foundation, but I use Hollywood Flawless Filter on *every* single client (over and under foundation) to get my signature “lit from within” glow. (Pssst.. It’s also amazing under concealer to help brighten dark circles. You’re welcome!) They also sell cute little Flawless Filter Minis, though the range in the mini’s is not as broad. Also - I've yet to bless my face with it, but the range and reviews on the Fenty Beauty Skin Tint is out of this world!

Conceal & Correct

I am a picky, picky gal when it comes to my concealer, and there are really only two that I stand by whole heartedly. I love the Nars Radiant Creamy Concealer for days where I just need a little bit of hydrated coverage. If I need a little more coverage and need something more full coverage and long wearing, I reach for the Smashbox Studio Skin concealer. (Bonus: The Smashbox concealer is self setting, so it’s amazing for bridal!) For color correctors, I really only reach for one and that’s the Charlotte Tilbury Magic Vanish. I’ve been lusting over the NARS Color Correctors as well, but haven’t grabbed them just yet.


There are sooooo many lip products out there. Most of what I stash in my kit is Charlotte Tilbury, and their Lip Cheat Lip Liners are my favorites by far. These Lip Sets are a great option for your pro makeup kit or If you’re in need of a lip set for a special event or your wedding day. If you’re a pro makeup artist: these Charlotte Tilbury Lipstick Refills are a less expensive option if you like to de-pot your lipsticks into a Vueset. I have been sleeping on Fenty for way too long, so I will be running to get this Gloss Bomb Set. I am also VERY intrigued by the NARS Air Matte Lip Color. This Rare Beauty Lip Set looks simply mauve-alous (see what I did there!) and this Pillow Talk Set looks stunning.

Bronze & Contour

I love a softly sculpted look, so I tend to reach for products that are cream based and more buildable. Danessa Myricks Balm Contour is an absolute must for all clients, as well as her Power Bronzer. I also really love the Hourglass Bronzers, especially for those who are more fair. While they aren’t in my kit just yet, I’ve had my eye on the Charlotte Tilbury Airbrush Bronzers and the Patrick Ta Contour Duo’s for a while, so I am absolutely going to be snagging them soon.

Setting Powders

A setting powder can make or break your makeup application, so it’s really important to use the right ones. In my kit I carry the Hourglass Veil Powder (they also sell a mini!) and the Danessa Myricks Evolution Powders (which also come in mini sets on her website and Camera Ready Cosmetics for the pro’s.) I am also a big fan of the Charlotte Tilbury Airbrush Powder, which they also sell in minis! Brides: these are perfect to store in your bag for your wedding day.

Highlight & Glow

If you know anything about me you know that I LIVE for a glow! Just dew the dew. Bury me in highlighter. My favorite highlight palette of all time has to be the Dior Backstage Glow Palettes. I used to regularly stock Face and Body Glow in my kit and am thinking I'm going to reintroduce it this year - so I am definitely going to be stocking up during the sale. For brides, I love to tap Danessa Myricks Dew Wet Balm on the high points of the face and decollete area for that little bit of *oomph*. In my personal makeup bag we have the Rare Beauty Liquid Highlight and it is SO good. (I was actually shocked at how much I love it.) I don’t have it in my kit just yet, but the Danessa Myricks LightWork palette is GORGEOUS, not to mention incredibly versatile and global. If you love a body glow, I’m a big fan of the Tom Ford Shimmering Body Oil (though it’s definitely a splurge!) and the Kiehls Creme De Corps Body Lotion for a sheer, fresh glow.


Eyeshadows are a tricky one, because if you’re working as a pro makeup artist you need to be sure that your shadows pack enough pigment and richness. The Pat McGrath Bronze Seduction Palette was recently recommended and has lived up to the hype. At the moment it is is by far my most reached for palette. You can never go wrong with a Viseart Mattes or Bridal Satin palettes, and this brand is very well loved by a lot of professional Makeup Artists! I have also been loving the Makeup by Mario Mattes palette, which might be a great alternative if your budget doesn’t allow for more pricey palettes like Pat and Viseart. I’ve also been working with the Patrick Ta and Dior eyeshadow palettes, which I have been so impressed with! And lastly: one of my favorite cream eyeshadows is the Charlotte Tilbury Eyes to Mesmerize. These are so beautifully pigmented and look fantastic on their own, or as a base for more bold eye looks. (My favorite shades are Champagne, Rose Gold, Amber Gold, Chocolate Bronze and Oyster Pearl.)


I love a good blush! I primarily use Ben Nye blushes in my kit, but some of my favorite main-stream blushes are by Nars. I have also been hearing so many good things about the Patrick Ta blushes and Fenty Beauty cream blushes. This cute little Fenty Beauty Mini Set is calling my name!


Not gonna lie, there’s really nothing that wow’s me in the brow world. I like to keep it simple by using the Anastasia Brow Freeze or Brow Gel and fill them in with the Sephora Brow Pencils. I will admit, I have had my eyes on the Refy Brow Sculpt… so I might be grabbing that.

Skincare / Skin Prep

Charlotte Tilbury Magic Cream and Magic Elixir are a staple in my kit, and I love to use them on brides. Danessa Myricks Beauty Oil is another kit staple for me, and it can be applied directly to the skin, or mixed in with an oil or silicone based foundation to sheer it out. If you need a Hyalauronic Acid, I highly recommend this one from The Ordinary - and it’s only $6! I have always loved the First Aid Beauty Facial Radiance pads to exfoliate my clients, they are SO easy to use with minimal fuss!


I keep a Caudelie Beauty Elixer Mini in my kit at all times. (If you prefer a full size, those are available too!) It’s a lovely refreshing spray that can be used during skin prep or over makeup to do a quick refresh. Another great option is the Tatcha Dewy Skin Mist - a true MUA kit staple to create a dewy, glowy finish to the skin during and after makeup application. Charlotte Tilbury Setting Spray was introduced to my kit last month and I swear if they ever discontinue it I will RIOT. They also sell a really awesome duo set in case you want to stock up!


Mini Tatcha Dewy Skin Mist

Mini Charlotte Tilbury Magic Elixer

Mini Charlotte Tilbury Magic Cream

First Aid Beauty Skincare Set

Charlotte Tilbury Mini Magic Set and Magic Duo

Random Stuff:

This Lash Fuser is a GODSEND! There is nothing worse than an awkwardly shaped lash curler pinching your clients cheeks, and this definitely helps prevent that. Olaplex saved my hair post-cancer treatment, so I 100% recommend this set if you have fine, wavy, dry hair like mine. I always keep a Summer Fridays Jet Lag Mask in my airplane bag and I love to use it as an overnight eye cream when I’m home. I love these curling irons from GHD and Bio Ionic, and Living Proof Dry Shampoo is a life saver (and great for updo prep!). Makeup Forever Aqua Seal should be in every pro MUA’s kit and it has saved my back side many times on jobs! If you plan to take a mid-winter tropical vacay, this Iconic London Glow Set looks amazing for that “by the beach glow”, and these Charlotte Tilbury Palettes are perfect for travel (and for makeup kits!) Don’t forget Sunscreen!

WHEW. I’m gonna need a glass of wine after that.

Thank you all for making it this far! I hope this was helpful, and if you have any questions you can DM me on Instagram or leave a comment down below. If you need more recommendations or specifics, you can always visit my ShopList to find more useful product recommendations.


xoxo Rach

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Effortless, romantic bridal beauty.