Rachel Lusk Hair and Makeup logo in white text on a black background.

Bridal Beauty Specialist & Educator.
est. 2006

White embossed floral pattern on a wall or wallpaper.

MEET RACHEL

With nearly two decades of experience, Rachel Lusk is known for creating refined, natural beauty that feels as effortless as it looks.

Before specializing in exclusively bridal, she worked in fashion and production with globally recognized brands including Tatcha, Gucci, Louis Vuitton, and Vogue, shaping her understanding of lighting, longevity, and how beauty translates both on camera and in real life.

Now based in Napa Valley and traveling worldwide, Rachel offers a high-touch, personalized experience that feels calm, seamless, and fully supportive. She is also a respected educator, sharing her expertise and signature bridal hair and makeup techniques with fellow artists through masterclasses and industry resources.

Known not only for her artistry but for her presence, Rachel brings a grounded, warm energy to each wedding day, ensuring her brides feel taken care of in a way that goes far beyond hair and makeup.

A woman in a white dress with a cutout back and sheer embroidered sleeves, outdoor setting with green foliage in the background.
A bride and groom walking outdoors, the bride in a white wedding gown and the groom in a dark suit, both smiling and looking at each other.

"I became the resource
I wish I'd had earlier in my career."

A blonde woman in a white sleeveless dress standing outdoors, adjusting her hair.

Core Values

01

Composure.

A calm, steady presence is at the heart of every wedding morning. I believe beauty is best created in an atmosphere that feels unhurried, intentional, and completely at ease.

02

Refinement.

Luxury lives in the details. Every technique, product, and finishing touch is chosen with care and intention to create a beauty experience that feels effortlessly polished.

03

Professionalism.

With two decades of experience, every detail is approached with preparation, discretion, and a commitment to the highest standard of service and care.

04

Presence.

I believe in being a reassuring presence throughout the day—anticipating needs, adapting seamlessly, and creating space for you to simply enjoy the moment.

Background

LOUIS VUITTON · GIVENCHY · GUCCI

Fashion


20+ YEARS

Industry


NAPA VALLEY · DESTINATION WORLDWIDE

Bridal


MASTERCLASSES · WORKSHOPS · 1:1 MENTORING

Education


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