Laura Powers Photo
Elizabeth Warrick - Abby Jiu - Laura Powers - Cassidy O Photo - Meghan Baskin
Elevated, bride centered beauty.
Rooted in Napa Valley and the San Francisco Bay Area, Rachel specializes in timeless, natural bridal beauty with an approach that places each bride and her experience at the heart of everything she does.
Known for her light-handed, polished artistry and thoughtfully personalized approach, she brings a calming presence, meticulous preparation, and a genuine commitment to making every bride feel beautiful, confident, and cared for throughout the entire experience.
Beyond her bridal artistry, she is a respected industry educator whose techniques and approach have influenced beauty professionals across the industry, while her calming presence and seamless service continue to make her a trusted choice for luxury brides.
For The Brides
Laura Powers
Scott + Dana Photo
Abby Jiu
For The Artists
Katrina Fradel
Jillian Jackson
Kismet Visuals
THE ARTIST & EDUCATOR
Meet Rachel Lusk
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My signature style is what I refer to as "Enhanced, yet natural”. It's light handed, refined, and just enough to feel polished and beautiful.
What you won’t find in my portfolio is full coverage glam, heavy lashes, thick winged eyeliner, or traditional "glam" makeup. Even my most glamorous looks have an air of naturality to them!
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Wedding days are long and you'll likely be stepping into your gown hours before your ceremony. Beauty Concierge allows me to support you through pre-ceremony moments, like first looks and bridal portraits, to ensure you are fresh-faced and photo-perfect at all times.
This includes drying your tears, lip and sweat touch-ups, adjusting your hair, styling your veil, or helping to carry your gown and bouquet. These important services are especially valuable for brides who anticipate lots of tears, and during hot, windy or rainy months.
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Not every hair and makeup artist is equipped to handle the unique demands of a wedding day. Because I exclusively specialize in weddings, I know that successful wedding days run like a well-oiled machine. Hiring an experienced artist who specializes in weddings helps to ensure that your entire morning runs smoothly (and most importantly, on time!)
My Philosophy
"When I hand you the mirror, you won't ask, 'Who is she?' You'll say, 'Oh, there she is.'"
My approach is all about enhancing your natural beauty while making sure you feel completely like yourself. From our very first conversation to your final touch up, my hope is that you’ll feel genuinely cared for, completely at ease, and confident knowing that every detail of your bridal beauty has been thoughtfully considered.
The Bridal Experience
Refined & Elevated, Never Overdone.
While bridal hair and makeup may be a little more polished than your everyday beauty routine, it should still feel like you. I take the time to listen to what you love, what you’re comfortable with, and most importantly: how you want to look and feel on your wedding day. My job is to bring your vision to life, using my experience to create hair and makeup that looks beautiful in photos, feels just as beautiful in person, and most importantly, feels like you.
Client Love Notes
“Rachel's results were more incredible than I could have imagined, and my naturally curly hair and makeup stayed in place all day (even after a 40 minute convertible ride). Rachel made sure that despite all the craziness of my wedding day, that I remembered to relax and enjoy the excitement. For that, I am especially grateful."
-Caitlin
"I have been a bridesmaid so many times and my experience wasn't always the best. As someone with fine, flat hair, I was really worried that my hair would look dated and flat on my wedding day. My hair looked absolutely INCREDIBLE and the curls held all day into the after party. Thank you, Rachel!"
-Lauren
“When researching wedding hair/makeup artists, honestly a lot of the pictures begin to look the same with the exception of Rachel. I felt so reassured that she understood my vision and could tell she was really listening to me... And an added bonus - she is the sweetest person with the most calming energy."
