Social Media: The Masterclass
An Inside Look at Building Connection, Growing Your Platform
& Creating Content That Actually Converts
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Social Media: The Masterclass
Sit down with Rachel for 45 minutes as she shares her personal approach to social media, the strategies and methods she uses to create content, grow her audience, and build her brand, along with practical tips you can apply to your own business.
Sit down with Rachel for 45 minutes as she shares her personal approach to social media, the strategies and methods she uses to create content, grow her audience, and build her brand, along with practical tips you can apply to your own business.
Join me for a 45-minute deep dive into social media, content creation, and how I’ve used both to grow my business and attract my ideal bridal clientele.
Filmed live during my NYC masterclass, this session is a little more casual and conversational than my traditional artistry demonstrations. Think of it as sitting down with me for an honest, behind-the-scenes look at how I approach social media, what I've learned along the way, and the systems I've developed to make content creation a natural part of my wedding days.
I'm walking you through my signature three-step wedding day content process, including how I discreetly capture beautiful footage without interrupting the client experience, how I quickly and efficiently film once I've finished working with my bride, and how I turn those moments into content that continues working for my business long after the wedding day.
You'll also get to watch how I photograph and position my clients in real time, as I break down photo composition, lighting, angles, and the little adjustments that make a significant difference in the final image. We'll talk about filming intentional, evergreen B-roll that can be repurposed throughout the year (especially during slower wedding seasons!), so you're not constantly scrambling for something to post.
We'll also dive into what brides actually want to see from their hair and makeup artists, how to create content that speaks directly to your ideal clientele, and how to turn social media engagement into genuine connections, inquiries, and bookings.
I also share my approach to building an online community, connecting with followers in a way that feels authentic, and growing an audience that is genuinely invested in you and your work.
My goal is to help you approach social media with more intention, create content more efficiently, and understand how to use your online presence to actually grow your business.
What You'll Learn
My signature three-step content process: How I approach filming and photographing every wedding day without compromising the client experience.
Real-time photography demonstration: Watch how I position my clients, find flattering angles, work with lighting, and compose beautiful bridal photographs.
Discreet wedding day filming: How to capture content professionally while respecting the bride, photographer, planner, and overall flow of the day.
Evergreen B-roll creation: What to film, how to build a library of reusable footage, and how to keep creating content even during your slow season.
Efficient content creation: How I maximize a few minutes of filming and turn one wedding into multiple opportunities for content.
Content that converts: What brides actually want to see, how to speak to your ideal clients, and how to create content that encourages inquiries and bookings.
Authentic social media growth: How to build genuine connections, create an engaged community, and attract followers who are invested in your work.
Please note: This is a 45-minute recording of a live session from my NYC masterclass. Unlike my professionally filmed artistry demonstrations, this class has a more casual, conversational format, including real-time demonstrations and behind-the-scenes education. Due to the digital nature of this product and immediate access to its content, all sales are final and non-refundable.
